Happy New Year. To celebrate, we want to share with you our New Years' resolutions for the year. We have ambitious goals and I am excited to share with you two of our most important.
As background, on New Years' Day 2012, we were in the Maldives surfing with our young twins. That day we resolved to develop a mineral sunscreen that is safe for you and the environment with superior aesthetics and protection. It took us 6 years to develop this unique sunscreen product which we launched as TropicSport in January 2018. Today it has been two years since fulfilling our resolution to protect you and the planet.
Our first resolution this year is to make this superior product more accessible and affordable to everyone. To that end, we have been able to increase sales enough that it lowers our costs and enables us to lower our prices to you everyday.
With more affordable products we can provide our products to more people. Thank you for buying TropicSport and enabling us to do this. Effective immediately, our mineral sunscreen products will be permanently priced up to 33% off 2019 prices.
Our second resolution is to innovate to reduce our impact on the planet. For months we have been designing and finding manufacturers to bring a first-of-its-kind innovation that will address the issue of plastic packaging. You will see this new design later this year and I'm sure you'll be as excited about it as we are. Many of our customers have been requesting this and we will deliver because it is the right thing to do for our planet.
Thank you again for being our customer. These updates are possible because of you. We take our commitment to the planet and your family's safety seriously. Thank you for joining us on this journey.
Happy New Year,